Caregivers are purposed in caring for loved ones.

Our purpose is to empower and support them and those they care for.

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Five circles stacking up, one of which is in a different colour to the rest of them, representing the one in five caregiver statistics.

More than one in five Americans* care for an adult or child with needs.

*That’s 53 million people and growing.

And while caregivers feel a strong sense of satisfaction and purpose caring for a loved one…

they often feel stressed and alone.

We’re here to fix that.

Caregivers provide 90% of care to children and adults with long-term needs.

Supporting them through and with engagement, empowerment, and emotional energy is how we build better.

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As our population grows and ages, thousands more become caregivers every day. And because the care and funding systems that we usually turn to, like Medicare, do not cover long-term care, caregivers take on the burden themselves.

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In total, family caregivers provide over 34B hours — worth $470B — of informal, unpaid care every year. There are real costs to them and their lives, families, career, and health on top of that.

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And because the health care system is not built for those caring for a child or adult with disabilities or serious chronic conditions, caregivers take on the burden of navigating and coordinating care themselves.

And this burden has real and hidden costs across the board.

For Caregivers

8% higher healthcare costs

68% have problem sleeping

58% have feelings of depression

61% have career impact, delay or retirement

For Employers

Employee's family caregiving needs increase.

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More distracted at work, leading to impacts on productivity and “presenteeism”.

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The need for more time off and absenteeism.

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The eventual decision to leave the job to focus on caregiving or cut down to part-time.

For Care Recipients

And without a focus on identifying and slowing cognitive or functional decline through active adaptive care and professional systems of care, care recipients are more likely to need a full-time paid caregiver or facility care. This brings an entirely different set of emotional and financial challenges.

AARP; Massachusetts Executive Office of Elder Affairs; Integrated Benefits Institute; Harvard Business School: Managing the Future of Work.

That's where we come in.

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Engaging and empowering caregivers through an intentionally-designed, always-on experience.

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Delivering care and services to caregivers and care recipients with empathy and expertise.

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Enabling it all with innovative technology.

We would love to hear your caregiving story.

Please email us at or fill out the form below.

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